The Federal Trade Commission (“FTC”) announced that InMobi, a Singapore-based mobile advertising company whose products are used by many Android and iOS app makers to deliver advertisements to consumers, will pay $950,000 in civil penalties and implement a comprehensive privacy program to settle FTC charges for deceptively tracking the locations of hundreds of millions of […]
Marketing
Alston & Bird’s Dominique Shelton Presents Panel On Omnichannel Innovation At National Retail Federation’s Shop.org Summit 2014 In Seattle, WA
On October 1, Alston & Bird Partner Dominique Shelton and entrepreneur Maria Fernandez presented a panel on Omnichannel retailing, a marketing method that mixes physical and digital channels to create an innovative and unified customer experience, at the National Retail Federation’s 2014 Shop.org Summit in Seattle, Washington. The Panel, titled “The Threat to Omnichannel Innovation: […]
California Attorney General Announces Upcoming Best Practices Guidelines for Do-Not-Track Disclosures; Guidelines Will Not Delay New A.B. 370 Do-Not-Track Disclosure Requirements from Taking Effect on January 1, 2014
On December 10, 2013, the Privacy Enforcement and Protection Unit of the California Office of the Attorney General (CA AG) held a meeting in San Francisco for interested stakeholders to discuss best practices in light of the Assembly’s enactment of A.B. 370, California’s new do-not-track disclosure law that goes into effect on January 1, 2014. […]
Prior Express Written Consent Now Required for Sending Marketing Messages via Robocall or Text Message; Questions Remain Regarding Pre-Existing Databases and Purely Informational Messages
Companies that have amassed databases of consumers’ landline and mobile numbers for telemarketing purposes are left in a quandary as to whether they must obtain additional consent from consumers to comply with the new Telephone Consumer Protection Act (“TCPA”) rule. As of Wednesday October 16, 2013 companies that use prerecorded calls, autodialers or text messages […]
Update: California Governor Brown Signs into Law A.B. 370, “Do Not Track Disclosure Law”
On September 27, 2013, California Governor Brown signed into law A.B. 370, amending the California Online Protection Act (CalOPPA) to require two new privacy policy disclosures for websites and online services regarding behavioral tracking. California Assembly member Al Muratsuchi (D-Torrance), who introduced A.B. 370, released a statement in which he said the amended law “will protect […]