
Beginning August 1, 2026, data brokers must begin accessing California’s Delete Request and Opt-Out Platform (“DROP”) at least once every 45 days to retrieve and process consumer deletion requests, as the consumer-facing launch transitions to operational obligations for data brokers. DROP allows California residents to submit a single deletion request to hundreds of registered data brokers through the platform rather than contacting each broker individually. California consumers have been able … [Read more] about DROP Is Coming Due: What California’s Delete Act Means for Data Brokers in August


