
On August 19, 2026, the Federal Trade Commission (FTC) announced that it is seeking public comment on a proposed enforcement policy statement regarding personalized pricing. The proposed statement makes clear that the FTC intends to scrutinize personalized pricing practices under Section 5 of the FTC Act and marks the latest development in the FTC’s ongoing focus on how much consumers are being charged for goods and services. Background The FTC’s interest in personalized pricing builds on … [Read more] about FTC Proposes Enforcement Policy Statement on Personalized Pricing



