Beginning August 1, 2026, data brokers must begin accessing California’s Delete Request and Opt-Out Platform (“DROP”) at least once every 45 days to retrieve and process consumer deletion requests, as the consumer-facing launch transitions to operational obligations for data brokers. DROP allows California residents to submit a single deletion request to hundreds of registered data […]
California Consumer Privacy Act (CCPA)
CalPrivacy Seeks Input on Reducing Friction in Privacy Rights Experience and Challenges with Opt-Out Preference Signals
On March 6, 2026, the California Privacy Protection Agency (CalPrivacy) published an Invitation for Preliminary Comments seeking public input on whether regulatory changes are needed in two related areas under the California Consumer Privacy Act (CCPA): (1) reducing friction in exercising privacy rights ; and (2) the operation and use of opt-out preference signals (OOPS). […]
CalPrivacy Goes to the Board with Digital Advertising-Focused Enforcement
On February 27, 2026, the California Privacy Protection Agency (“CalPrivacy”) issued an order (the “Order”) requiring a sports-focused media and technology company (the “Company”) to pay a $1.10 million administrative fine for violations of the California Consumer Privacy Act (“CCPA”). The action continues California regulators’ scrutiny of how companies deploy cookies, software development kits and […]
California Attorney General Announces Investigative Sweep into “Surveillance Pricing”
On January 28, 2026, California Attorney General (“AG”) Rob Bonta announced an investigative sweep targeting “surveillance pricing” practices among businesses in the retail, grocery, and hotel sectors. The investigation focuses on companies that use consumers’ personal information to set individualized prices. According to the AG’s press release, surveillance pricing practices could violate the California Consumer […]
California AG Announces $1.4 Million Settlement with Mobile App Provider for Alleged CCPA Violations
On November 21, 2025, California Attorney General (AG) Rob Bonta announced a $1.4 million settlement with Jam City, Inc. (company), a mobile game app company, for alleged failures to enable in-app opt-outs from the sale and sharing of personal information across many of the company’s mobile apps as required by the California Consumer Privacy Act […]