Increased scrutiny of data brokers, rapid scaling of enforcement operations and active opposition to federal privacy preemption are in bloom in the Golden State. On May 1, 2026, the California Privacy Protection Agency (the “Agency”) Board (the “Board”) held a public meeting to review and discuss enforcement activities, legislative developments, and international data transfer issues. […]
Adtech & Digital Tracking
CalPrivacy Goes to the Board with Digital Advertising-Focused Enforcement
On February 27, 2026, the California Privacy Protection Agency (“CalPrivacy”) issued an order (the “Order”) requiring a sports-focused media and technology company (the “Company”) to pay a $1.10 million administrative fine for violations of the California Consumer Privacy Act (“CCPA”). The action continues California regulators’ scrutiny of how companies deploy cookies, software development kits and […]
California Attorney General Announces Investigative Sweep into “Surveillance Pricing”
On January 28, 2026, California Attorney General (“AG”) Rob Bonta announced an investigative sweep targeting “surveillance pricing” practices among businesses in the retail, grocery, and hotel sectors. The investigation focuses on companies that use consumers’ personal information to set individualized prices. According to the AG’s press release, surveillance pricing practices could violate the California Consumer […]
California AG Announces $1.4 Million Settlement with Mobile App Provider for Alleged CCPA Violations
On November 21, 2025, California Attorney General (AG) Rob Bonta announced a $1.4 million settlement with Jam City, Inc. (company), a mobile game app company, for alleged failures to enable in-app opt-outs from the sale and sharing of personal information across many of the company’s mobile apps as required by the California Consumer Privacy Act […]
California Enacts Digital Age Verification Law
On October 13, 2025, California Governor Gavin Newsom signed Assembly Bill 1043, the Digital Age Assurance Act (Act), into law. Effective January 1, 2027, the Act introduces a device-based age verification system designed to create safer digital environments for children under 18. The Act underscores a trend of state laws that require age verification or […]