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Sara Pullen Guercio

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About Sara Pullen Guercio

Sara Pullen Guercio is an associate with Alston & Bird’s Technology & Privacy Group. Sara assists clients with various technology contracting and privacy compliance matters and is an experienced project manager. Sara concentrates her practice on health care-related privacy matters and health care technology transactions.

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To Delete or Not to Delete: Can 23andMe Really Sell Genetic Data Via Bankruptcy?

April 7, 2025 By Sara Pullen Guercio, Daniel Felz, Joyce Gresko, William Sugden, Kennedy Bodnarek and Anna von Spakovsky

On March 23, 2025, 23andMe Holding Co. (“23andMe”) filed for bankruptcy in the Eastern District of Missouri, potentially setting in motion the sale of genetic data collected from more than 15 million people.  This has led to news outlets and state Attorneys General encouraging consumers to delete their 23andMe data before it is sold as […]

Filed Under: Bankruptcy, FTC, Genetic Privacy, Health Privacy, Privacy, Privacy Policy

New York Passes Health Privacy Law – Your Questions Answered

March 5, 2025 By Daniel Felz, Jennifer Everett, Jennifer Pike and Sara Pullen Guercio

The New York State legislature passed the Health Information Privacy Act (“NYHIPA”) on January 22, 2025, marking the second state to introduce a comprehensive consumer health data law. If passed, the NYHIPA imposes more stringent obligations on organizations that handle “regulated health information. (“RHI”).  You’ve got questions – we’ve got answers. How is “regulated health […]

Filed Under: Data Protection, Health Privacy, New York, Online Privacy, Privacy, Privacy Policy

Top Ten Takeaways from California AG’s Healthcare AI Advisory

January 15, 2025 By Daniel Felz, Jennifer Everett and Sara Pullen Guercio

On January 13, 2025, California Attorney General (“AG”) Rob Bonta issued an advisory describing providers’ and businesses’ obligations related to the development, sale, and use of artificial intelligence (“AI”) and automated decision systems (“ADS”) in the healthcare industry (“Advisory”).  The Advisory puts healthcare providers, insurers, and businesses serving the healthcare industry on notice of the […]

Filed Under: AI, Artificial Intelligence, California, CPPA, CPRA, Health Privacy, Insurance Data Security, Online Privacy, Privacy

California Joins the Neural Data Bandwagon

September 12, 2024 By Sara Pullen Guercio

On August 31, the California assembly passed SB1223, which amends the CCPA/CPRA to include “neural data” as a type of sensitive data.  SB1223, which is likely to become law, defines “neural data” as “information that is generated by measuring the activity of a consumer’s central or peripheral nervous system, and that is not inferred from […]

Filed Under: AI, Artificial Intelligence, CCPA, CPRA, Health Privacy, Neuroprivacy, Privacy, Privacy Policy, Uncategorized

More Guidance from HHS on Online Tracking Technologies but Questions Remain

March 20, 2024 By Daniel Felz, David Keating and Sara Pullen Guercio

Health and Human Services (“HHS”) released updated guidance yesterday on the use of online tracking technologies (like cookies, pixels, software development kits (SDKs), etc.) by HIPAA Covered Entities (the “Updated Guidance”). The Updated Guidance amends and supersedes HHS’s original guidance on the use of digital tracking technologies published on December 1, 2022 (the “Prior Guidance”).  […]

Filed Under: Data Breach, Data Breach Litigation, Data Security, Enforcement, ePrivacy, Health Privacy, HHS, Mobile Privacy, Online Privacy, Privacy, Privacy Litigation, Regulation

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