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Belgian Data Protection Authority Issues Updated Guidance on Direct Marketing Rules

March 20, 2025 By Alice Portnoy and Wim Nauwelaerts

On March 10, 2025, the Belgian Data Protection Authority (BDPA) updated its 2020 guidance on the processing of personal data for direct marketing purposes (see the updated guidance here in French and in Dutch). The BDPA reviewed its original guidance to help companies from all sectors navigate applicable EU privacy and data protection law requirements […]

Filed Under: Data Protection, Direct Marketing, ePrivacy, GDPR, Online Privacy Tagged With: Accountability, Marketing, Transparency

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