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Update: California Governor Brown Signs into Law A.B. 370, “Do Not Track Disclosure Law”

September 30, 2013 By Privacy, Cyber & Data Strategy Team

On September 27, 2013, California Governor Brown signed into law A.B. 370, amending the California Online Protection Act (CalOPPA) to require two new privacy policy disclosures for websites and online services regarding behavioral tracking. California Assembly member Al Muratsuchi (D-Torrance), who introduced A.B. 370, released a statement in which he said the amended law “will protect […]

Filed Under: Behavioral Advertising, Legislation, Online Privacy, Privacy Tagged With: Marketing, Tracking, US State Law

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