Plaintiffs’ counsel have started to lay the groundwork in the last few weeks for a broad private right of action under the California Consumer Privacy Act (the “CCPA”). Alston & Bird has published an Advisory that evaluates this recent CCPA litigation, and offers practical advice to companies as they build CCPA compliance. In this Advisory, we:
- Provide an overview of how the CCPA addresses private rights of action;
- Summarize recent class action complaints that attempt to use CCPA violations as the basis for class-wide claims, either via claims asserted directly under the CCPA or through the California Unfair Competition Law; and
- Provides suggestions for prioritizing activity in CCPA compliance programs in this new litigation environment.
Read the full Advisory by clicking here.