Today, California Governor Brown signed into law S.B. 568, establishing a new law entitled “Privacy Rights for California Minors in the Digital World,” which aims to protect the online privacy of children and teenagers who are under 18 years of age and reside in the State of California. California Senate President pro Tempore Darrell Steinberg (D-Sacramento), who introduced S.B. 568, released a statement calling the new law “a groundbreaking protection for our kids who often act impetuously with postings of ill-advised pictures or messages before they think through the consequences. They deserve the right to remove this material that could haunt them for years to come. At the same time, this bill will help keep minors from being bombarded with advertisements for harmful products that are illegal for them to use, like alcohol, tobacco and guns. I thank Governor Brown for recognizing that these common sense protections will help our children as they navigate the on-line world.” The new law will become effective as of January 1, 2015. For more information on S.B. 568, please see our previous blog posting entitled California Establishes Digital Privacy Rights Law for Minors: S.B. 568 Expands Online Privacy Protections Beyond Federal COPPA Rules and Extends Rights to All Children Under 18 Years of Age. For more detailed information on the new law, please refer to our full-length client advisory entitled California Establishes Digital Privacy Rights Laws for Minors.