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Cross-Device Tracking

FTC Staff Releases Report on Cross-Device Tracking

January 27, 2017 By Privacy, Cyber & Data Strategy Team

The Federal Trade Commission (FTC) recently released its staff report on Cross-Device Tracking. Cross-device tracking refers to the tracking of consumer activity across multiple devices such as smartphones, desktops, tablets and other connected devices. It helps companies understand consumer behavior better. The tracking can be deterministic (where a user logs into multiple devices affirmatively identifying […]

Filed Under: Mobile Privacy, Privacy, Privacy Policy, Regulation Tagged With: Cross-Device Tracking, Federal Trade Commission (FTC), Privacy Policy

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