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The Updated CCPA Regulations: Alston & Bird Detail the 30 Key Business Impacts

February 13, 2020 By Daniel Felz

 

Late last Friday afternoon, California Attorney General Xavier Becerra released updated regulations to the California Consumer Privacy Act (CCPA).  The updates contain a number of material modifications to the initial CCPA regulations that AG Becerra’s office released in October 2019.

Alston & Bird has compiled a privacy briefing summarizing the 30 key modifications to the Regulations that potentially impact businesses. These include modifications to rules regarding:

  • Notices companies must provide (there are new types!);
  • How companies must intake and process consumer requests to access or delete data;
  • “Do Not Sell My Info” requests;
  • How B2B service providers can use customer data; and
  • Data-mediated financial incentive programs.

To read the full Privacy Briefing on the Updated Regulations, click here.

For further information, contact Kathleen Benway, David Keating, Amy Mushahwar, or Daniel Felz.

Filed Under: Advisories, California, Privacy, Regulation Tagged With: Behavioral Tracking, California Consumer Privacy Act (CCPA), US State Law

About Daniel Felz

Daniel Felz is a senior associate with Alston & Bird’s Privacy, Cyber & Data Strategy Team. Dan leverages his extensive international experience to advise clients on global privacy, cybersecurity, technology, and adversarial matters.

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This blog is a service of Alston & Bird’s Privacy, Cyber & Data Strategy team and focuses on key data privacy and data security issues.


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