Tag Archives: Privacy

Data Monetization and State Privacy Laws

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On June 8, magazine publisher Trusted Media Brands, Inc. settled a class action lawsuit for $8.2 million after purportedly disclosing the personal information and magazine choices of customers to third parties.  The lawsuit, Taylor v. Trusted Media Brands, Inc., No. 7:16-cv-01812 (S.D.N.Y. June 8, 2017), alleged that the publisher’s actions violated Michigan’s Video Rental Privacy Act (VRPA), demonstrating the sometimes hidden legal risks of data monetization. VRPA, inspired by the federal Video Privacy Protection Act, was passed in 1988 and applies to the purchase, rental, or borrowing [...] Read more